Talk about a small test market. MillerCoors has chosen Rhode Island as the entry point for Cusqueña, the Peruvian beer that is one of Latin America's favorites."Consumers around the world have embraced Cusqueña and we're eager to get this product in the hands of American beer connoisseurs who are intrigued by Cusqueña's interesting origins," Mike Browne, a MillerCoors vicepresident, said in a statement.
"Cusqueña isn't like anything beer drinkers in the U.S. have tried before. We're sure that the beer's quality and crisp flavor will create a demand that will reach beyond Rhode Island in a short amount of time."
The brew is an all-malt lager that is the best-selling premium beer in Peru. It is known for using Saaz hops and pure glacier water from a source at 18,000 feet in the Andes Mountains.
The brand was created by German entrepreneurs who founded the Cervesur Brewery in 1908 in Cusco, seat of the ancient Incan empire. The brewery is located near Machu Picchu. It is brewed in accordance with German Purity Law. Only water, malted barley, hops and yeast are used, and there are no additives or preservatives.
Cusqueña received gold medals at the Monde Selection, Selection and Quality Awards in 2007 and 2008 and is a seven-time winner of superior award ratings in international taste competitions, including the "Superior Taste Award" given by the International Taste and Quality Institute of Belgium.
It is being sold in six-packs of 11.2-ounce bottles. It has 130 calories per 11.2-ounce serving and 4.8% alcohol by volume.
ON THE WEB
• Cusqueña Beer
• Visit Rhode Island
• Dowd's Brews Notebook
• Dowd's Guides
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