McDonald's Japan has new pricing scheme

McDonald's of Japan, which runs 3,800 fast-food restaurants there, has come up with a plan U.S. city dwellers probably hope isn't exported to the States.

The company plans to introduce a new pricing policy in the next few weeks that would eliminate uniform pricing and charge higher prices in urban areas rather than in rural ones.

Prices will climb 3 to 5% in Tokyo, Osaks and other large cities because, say company officials, of higher payroll and operating costs.

Conversely, it will reduce prices 2 to 3% in rural area where operating costs are lower.


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