20070718

Oh Captain, my captain

If you're traveling in the United Kingdom and have a thirst for a little Captain Morgan spiced rum, don't think they're trying to put one over on you by pouring from a bottle without the iconic 17th-century Caribbean privateer from Wales on the label.

Diageo has updated the look of Captain Morgan Original Spiced Rum with a shapely bottle and a label emphasizing the words "Morgan Spiced" for products it distributes in the UK.

Stateside, Diageo has relabeled the Puerto Rican rum -- infused with vanilla and cassia -- by embossing the glass front and back, and changed the label to portray the captain against a watermarked ocean scene.

ON THE WEB


All About Pubs
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